"You construct an identity out of a collective of [your purchases], mixed up in such a way that it makes you seem unique (this is your art). ... you're a snowboarder who listens to classical music, drinks Coke and loves Quentin Tarantino [or a] chop-socky B-movie fan who prefers Frusen Gladje to Haagen-Daz."

John Seabrook,
author of NoBrow

"BrandWrite" is me, Paul Samuel Schuster. I have used varied marketing and communications strategies to meet objectives in a range of fields (including government, Internet, law and technology).

I hold a B.A. from Macalester College in Saint Paul, Minnesota, and am completing a Masters in Business Communications from the University of Saint Thomas. Currently, I serve on the board of directors of the Minnesota Chapter of the American Marketing Association and the East Metro Opportunities Industrialization Center.

Meeting Business Objectives Organizations to which I have contributed include:
3M	Jostens, Inc.
Alliant Food Service	Lockheed Martin
AmeriLinkPCS	McDonald Studio
CancerHelp	Maytag
Con-Way Ecolab	Northern States Power (now Xcel Energy)
FedEx Express	Pacific Numerix
Gray Plant Mooty	Sensory Logic
Imation	Shandwick International
James and Company	United Space Alliance

Additional Information
Other skills and experience include:

Awards and Recognition

• Jostens Leader Award
• LaserMaster Silver Eagle

Board Memberships

• American Marketing Association, Vice President Programming, Board of Directors, Minnesota Chapter
• East Metro Opportunities Industrialization Center, Inc., Board of Directors

Education

• Macalester College, Bachelor of Arts
• University of Saint Thomas, Masters in Business Communications, 2001
• Other coursework:
  • HTML Writers' Guild
  • Film in the Cities

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